I turn organizations and personal brands into the obvious choice.
Strategic positioning strategist for mission-driven work. I make sure the right people can find, understand, and fund what you do.
Recent transformation: Significant increase in findability and fundability. One week.
Phoenix-based, working nationwide.
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MEET ME
Liz Smith – Strategic Communications & Positioning
I've spent my career figuring out why some organizations get all the attention while others — doing equally important work — remain invisible.
The answer isn't better websites or social media tactics.
It's strategic positioning that makes you citation-ready and impossible to ignore.
My specialty: Taking complex, important work and making it fundable and findable.
RESULTS AT A GLANCE
Recent Client Transformation
Media & Visibility:
  • 544+ strategic media placements
  • Positive sentiment: 6.2% → 15.1%
  • Online reach +71% → 1.9B estimated
  • Earned media value +270% → $18.1M
Funding Impact:
  • Multiple new donors first week vs prior year
  • Major foundation conversations initiated
Social Authority (ads-off):
  • 21.8K organic views/30 days
  • +94.2% accounts reached
  • 373+ engaged interactions
MEDIA & RECOGNITION
Trusted by journalists and industry leaders
What people who've worked with me say:
"The best" –Journalist
"So easy to work with" – Reporter
"Brilliant." –Award-winning provider.
WHO HIRES ME
Two specialized practices:

For Nonprofits & Organizations
Strategic positioning, media relationships, and funding-ready proof systems

For Personal Brands & Small Businesses
Authority-building social media and local positioning that gets you found by ideal clients.
PORTFOLIO & EXPERIENCE
Selected Work & Background
Portfolio:
Strategic positioning case studies, media placement examples, messaging transformations
Professional Background:
Key roles, education, expertise areas
Speaking & Consulting:
Available for industry events, board presentations, and strategic planning sessions
GET IN TOUCH
Ready to make your work impossible to ignore?
Substack:
Insights on strategic positioning and earned media
Say Hello:
Let's Connect:
Let's Work Together: